New LinkedIn AI Tool - Should You Use It For Your Profile?

Melanie Woods
10 Aug 202306:51

TLDRMelanie from CGL recruiting discusses LinkedIn's new AI tool designed to enhance user profiles. Initially available in the US and for premium members, the tool suggests changes to the headline and about sections of profiles. Melanie expresses skepticism, showing the original and AI-generated versions, and advising caution. She suggests manually adjusting AI suggestions to retain personal branding and industry-specific details.

Takeaways

  • 🚀 LinkedIn has introduced an AI tool to enhance user profiles.
  • 📍 The AI feature is initially available to users in the United States and those with a premium membership.
  • 🤔 The speaker is not a fan of the AI tool and shares her concerns.
  • 🧭 The AI tool reviews the headline and about sections of a LinkedIn profile.
  • 🔍 The tool generates suggestions based on existing profile data.
  • 👎 The speaker prefers her original headline to the AI-generated one.
  • 📈 The AI tool offers a thumbs up or down option to improve its suggestions.
  • 🛠️ Users can choose to save or skip the AI-generated changes.
  • ⚠️ The AI tool may not be suitable for profiles that have been carefully crafted.
  • 🔄 The AI tool can potentially undo custom formatting and industry-specific data in the about section.
  • 👩‍💼 For job seekers who are unsure about what to write, the AI tool might provide helpful suggestions.

Q & A

  • What is the new LinkedIn AI tool mentioned in the transcript?

    -The new LinkedIn AI tool is an AI-powered assistant designed to help users enhance their LinkedIn profiles by suggesting improvements to their headline and about sections.

  • Who is the presenter in the transcript discussing the LinkedIn AI tool?

    -The presenter in the transcript is Melanie from CGL recruiting.

  • What are the potential benefits of using the LinkedIn AI tool for your profile?

    -The LinkedIn AI tool claims to help users stand out and increase opportunities almost two times by enhancing their profile's headline and about sections.

  • Is the LinkedIn AI tool available to all users?

    -No, the LinkedIn AI tool is initially being released to users in the United States and those with a premium membership.

  • What does Melanie think about the LinkedIn AI tool?

    -Melanie is not a huge fan of the LinkedIn AI tool so far, as she finds the suggested changes to her profile not as effective as her original content.

  • How does the AI tool analyze a user's LinkedIn profile?

    -The AI tool analyzes a user's profile by pulling data from the existing headline and about sections to suggest improvements.

  • What does Melanie recommend users do when using the AI tool's suggestions?

    -Melanie advises users to carefully review the AI tool's suggestions and compare them to their original content before making any changes.

  • What is the importance of the headline section on a LinkedIn profile?

    -The headline section is crucial for personal branding as it appears alongside a user's name in posts, comments, and profile pictures.

  • How can users provide feedback on the AI tool's suggestions?

    -Users can provide feedback by giving a thumbs up or thumbs down to indicate whether they think the marketing suggestion is good or bad.

  • What does Melanie suggest for users who have already optimized their about section?

    -Melanie suggests that users who have already optimized their about section should be cautious when using the AI tool, as it may undo their previous work.

  • What is Melanie's final advice regarding the use of the LinkedIn AI tool?

    -Melanie's final advice is that while the LinkedIn AI tool is a helpful offering for getting started, it may not be the best for everyone, and users should carefully consider the suggested changes.

Outlines

00:00

🤔 LinkedIn's AI Assistant: Helpful or Hype?

Melanie from CGL recruiting discusses LinkedIn's new AI-powered assistant, which is initially being released to users in the United States and those with a premium membership. She expresses skepticism about the feature, which is still in beta mode. The assistant aims to enhance users' profiles by reviewing and suggesting changes to their headline and about sections. Melanie shows the before and after effects of the AI's suggestions on her own profile, comparing the AI-generated headline with her original. She points out that while the AI pulls data from the user's profile, the results may not always align with the user's personal branding goals. She advises viewers to be cautious and to manually review any AI-generated content before accepting it.

05:02

🔍 AI's Impact on LinkedIn Profile Optimization

In the second paragraph, Melanie continues her critique of LinkedIn's AI assistant, focusing on the about section of the profile. She notes that the AI's suggestions can be beneficial for those who are unsure of what to include in their profile but warns that it may overwrite valuable, manually added information for those who have already optimized their profiles. She demonstrates how the AI takes existing profile data and rearranges it, potentially detracting from the user's personal brand. Melanie suggests that users should be cautious when using AI tools to edit their profiles and always review and adjust the AI's suggestions to ensure they align with their professional goals.

Mindmap

Keywords

💡AI features

AI features refer to the artificial intelligence capabilities that are integrated into software or platforms to enhance user experience and functionality. In the context of the video, LinkedIn is implementing AI features to assist users in creating and optimizing their profiles. The video discusses how these features can help job seekers, career builders, and business owners to present themselves more effectively on the platform.

💡LinkedIn

LinkedIn is a professional networking platform where users can connect with others in their industry, search for jobs, and share professional content. In the video, the speaker discusses LinkedIn's new AI tool, which is designed to improve the profile creation process for its users.

💡Profile

A profile on LinkedIn is a personal page where users can showcase their professional background, skills, and experiences. The video focuses on how the new AI tool can help enhance the profile by suggesting improvements to the headline and about sections, which are crucial for personal branding and job search.

💡Headline

The headline on a LinkedIn profile is a brief summary that appears below the user's name and is visible in various places, such as when they post or comment. The AI tool aims to optimize this section to better reflect the user's professional identity. The video shows how the AI-generated headline can differ from what the user might personally choose.

💡About section

The about section on a LinkedIn profile provides more detailed information about the user's professional background, skills, and experiences. The AI tool attempts to enhance this section by suggesting edits based on the existing profile data. However, the video suggests caution as the AI's suggestions might not always align with the user's intended personal branding.

💡Beta mode

Beta mode indicates that a product or feature is in the testing phase before its official release. The video mentions that the AI tool is still in beta mode, which implies that it's being tested and may undergo changes based on user feedback and performance.

💡Premium membership

Premium membership on LinkedIn refers to a paid subscription that offers additional features and benefits beyond the free basic account. The video notes that the AI tool is initially being released to users in the United States and those with a premium membership, suggesting a phased rollout strategy.

💡Personal branding

Personal branding is the process of creating and maintaining a clear, consistent image or impression of oneself in the professional world. The video emphasizes the importance of the headline and about section in establishing a strong personal brand on LinkedIn, which can be affected by the AI tool's suggestions.

💡Job seekers

Job seekers are individuals looking for employment opportunities. The video is primarily aimed at this audience, discussing how the AI tool could assist them in presenting themselves more effectively on LinkedIn to increase their chances of being noticed by recruiters.

💡Core competencies

Core competencies are the essential skills and strengths that define a professional's expertise in their field. The AI tool tries to identify and highlight these in the about section of the profile. However, the video suggests that the AI's interpretation might not be as effective as a user's personalized input.

💡Search optimization

Search optimization refers to the process of improving a profile's visibility in LinkedIn's internal search engine to increase the chances of being found by recruiters or potential connections. The video hints at the importance of optimizing the about section with relevant keywords and industry data, which the AI tool might not fully consider.

Highlights

LinkedIn is adding AI features to help create profiles and showcase your best self.

The AI tool is initially being released to users in the United States and those with a premium membership.

The AI tool is currently in beta mode and claims to enhance your profile for almost twice as many opportunities.

The presenter is not a huge fan of the AI tool and will show why.

The AI tool reviews the headline and about sections of your LinkedIn profile.

The AI-generated headline is based on data from your actual profile.

The presenter prefers their original headline to the AI-generated one.

The AI tool allows you to give a thumbs up or down to its suggestions.

The AI tool also adjusts the about section of your profile.

The AI-generated about section may not be as effective as a manually crafted one.

The AI tool can be useful for those who are new to LinkedIn and need help crafting their profile.

If you've already put work into your profile, the AI tool may undo that effort.

The AI tool is a good starting point but may not be the best for everyone.

It's important to review and adjust the AI-generated content to fit your personal brand.

The presenter encourages viewers to comment on their thoughts about LinkedIn's AI tools.

LinkedIn's AI tools are part of a broader trend of incorporating AI into professional networking platforms.

The presenter will explore other LinkedIn AI tools in future videos.